Fundraising events include street parties, walk-a-thons and benefit concerts.
Whether a nonprofit organization's next fundraiser is a special event or a membership appeal, volunteers and staff members can follow some basic fundraising steps to be successful. Advance planning and motivated personnel lay the groundwork for any effort to raise funding for a group's work. Developing relationships with individuals, business leaders, foundation managers and government officials prepares an organization for soliciting donations. Raising awareness in the community through media and public relations helps strengthen ongoing efforts for programs and services.
Instructions
1. Planning is essential to a successful fundraiser.
Develop a compelling case for support of the nonprofit organization and its work. Writing a case statement outlines why people should give to the charity. This information may be integrated into event invitations, brochures, newsletters, fundraising appeals, videos and other communications to potential donors.
2. Volunteers passionate about the mission can help nonprofits raise money.
Recruit volunteers to assist with the fundraising effort. People do not need to have any specialized training or experience, just enthusiasm for the cause and a willingness to ask others to join them in supporting the nonprofit. Regular feedback and incentives will help keep volunteers motivated.
3. Black-tie gala dinners garner donations for charities.
Persuade current and former donors, members, volunteers and staff to continue to participate. People in their circle of friends, neighbors, relatives and coworkers can build a network of new supporters.
4. Getting involved with fundraisers gives businesses added visibility.
Solicit sponsorships from local businesses to underwrite the expenses of the fundraiser. Businesses can provide in-kind donations for the goods and services needed by the nonprofit. They may also approach their clients, vendors and employees to get involved.
5. Grant resources and information can be found online.
Research which private and corporate foundations have a stated interest in the nonprofit's cause and geographic region. Write grant proposals to those that specifically fund special events and donor campaigns or the programs and services for which donations are earmarked.
6. Elected officials can be effective advocates of community issues.
Involve government agencies and community leaders in the activities of the organization. Inform them about the nonprofit's accomplishments and ask them to make the group's work one of their priorities. Elected representatives may agree to be featured speakers or VIP guests, as well as help arrange for official city, county or state proclamations.
7. Media coverage raises awareness of nonprofit causes.
Enlist the help of TV and radio stations, newspapers and other media outlets to promote participation in fundraisers. Send out press releases and contact specific reporters to announce event details beforehand. Invite media personnel to attend the event and cover the activity as it happens.
Tags: group work, nonprofit organization, programs services, volunteers staff